Brief

Mexicook is a Mexican crafted foods brand, ready-to-eat but not frozen and no preservatives added due to its packaging technology. Mexicook’s main objective is to take day-to-day Mexican culture to the globalized consumer. What does contemporary mean? Contemporary Mexico is not only what is seen on the border or colonial Mexico, we are a nation that is widely exposed to global reality, that needs to express through its multiple identities.

Mexicook needed a jovial but down to earth communication with its audience. They wanted to tell their consumers that they were going to get a real traditional Mexican family meal with their products, but in a practical convenient format, adapted to today’s globalized lifestyle.