About
Alberto is a product designer with 15+ years of experience across physical product development, brand identity, and digital design — always grounded in a user-centered approach. A natural listener and observer, he believes that understanding the user and their context is the foundation of every real solution. Quantitative and qualitative research are where every project begins; storytelling is how an idea becomes meaning.
His background in industrial design shaped a way of working that goes from problem definition to concept before touching the interface — a systems-thinking approach he now applies to digital product design.
Natural self-learner and excellent team member that will always look after the integration of the team and the planning of the project’s work flow.
Education
• Colectivo 23 | 2024
Certificate – Digital Product Design
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• Tecnologico de Monterrey (ITESM) | 2011
Bachelor, Industrial Design
Cultural development award
• The Unschool of Disruptive Design | 2016
Fellowship (México City)
• The Washington Center for Internships and Academic Seminars | 2011
Project planning / Public Policy
Best performance award fall 2011
• University of Cincinnati | fall-winter 2009
Industrial Design
Dean’s List
• Universidad del Valle de México | Spring 2021
Entrepreneurship and Innovation Certificate
Software / Platforms
Adobe CC (Ps, Ai, Xd, Lr, Pr, Ae)
Wordpress (WooCommerce)
Divi / Salient
Klaviyo / Buffer
Shopify (Management level)
Rhinoceros
Keyshot 9
Office
Autocad
Languages
Spanish (native)
English (647pt TOEFL ITP/ EF SET Certificate 83/100 C2 Proficient)
View Certificate
Softskills
Avid Self-learner, independent, proactive and creative, excellent conceptualizer and analyzing complex situations, great at connecting dots.
Interests
Guitar / percussion playing, singing – Songwriting
Carpentry / Furniture building
My álter-ego
Art is a part of me, in many ways. One of these ways is music, which has been part of my adventure for as far as I can remember. My álter-ego mostly as a flamenco singer has taken me on a trip along many important stages around the world, having performed in Canada, USA, Cuba, Dominican Republic, Switzerland, Austria, Spain and many places around Mexico. Art is an inherent part of who I am.