Brief

FitMix is a young, light, modern and very strong Hotcake mix brand, that focuses on a healthy lifestyle market, since its products are based on oat flour which is gluten free. Its main goal was to create a premium brand that would be directed to young professionals that live a fast busy life but are conscious about their health, without sacrificing taste. They needed a brand that could grow globally from the beginning, and that would stand out on the store shelves as a quality modern product that is serious about nutrition and health.